Massive Realignment, Again

We have stopped using country code web addresses, which we introduced a few weeks ago to take advantage of "geotargetting", a new feature at the search engine Google, which allows websites to target their content to a particular region.

We hoped that the new country code web addresses would help us rank better in Google and reach a wider audience.

However, quite the reverse happened. Over the past 2-3 weeks, traffic to Ah Yer! dropped, like a stone. We spent a week investigating and determined this was due to an obscure phenomenon called "subdomain sandboxing" at Google. Consequently we got rid of the subdomains and hopefully traffic will be back to normal within a week.

Thereafter it we should be back on the growth trajectory we used to be. Just some slight turbulence, ladies and gentlemen, we are still on track to soar ever higher. Keep uploading those listings!

Posted: May 19, 2013 12:00

Tag: improvements, maintenance